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Natrol

This article was originally published in The Tan Sheet

Executive Summary

Remedief pain management supplement launching in food, drug and mass outlets nationwide in September, positioned on OTC shelves to compete with pain relievers such as Tylenol and Advil, firm announces June 22. Product contains 160 mg white willow, 100 mg kava, 75 mg boswellia and 75 mg Nexrutine, a proprietary COX-II inhibitor manufactured by Irvine, Calif.-based Next Pharmaceuticals. Remedief delivers "natural relief of pain associated with tension, stress and overexertion," Natrol says. Directions advise one-a-day dose and suggest consumers not take more than five capsules in 24 hours; 20 capsules carry a suggested retail price of $6.99. Print ads slated to debut in late September

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