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This article was originally published in The Tan Sheet

Executive Summary

Retiring San Diego Padres baseball star Tony Gwynn named spokesman for firm's Celadrin joint relief supplement and cream sold by companies including Nikken, Amway, Pharmanex and Nature's Way. Marketing campaign will include infomercials, TV/radio/print ads and appearances by Gwynn at private label trade shows. One-month supply of capsules containing the blend of fatty acid esters will retail for $39-$45. Cream form, reaching shelves in August, will cost $30 for two-month supply

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