Imagenetix
This article was originally published in The Tan Sheet
Executive Summary
Retiring San Diego Padres baseball star Tony Gwynn named spokesman for firm's Celadrin joint relief supplement and cream sold by companies including Nikken, Amway, Pharmanex and Nature's Way. Marketing campaign will include infomercials, TV/radio/print ads and appearances by Gwynn at private label trade shows. One-month supply of capsules containing the blend of fatty acid esters will retail for $39-$45. Cream form, reaching shelves in August, will cost $30 for two-month supply
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning