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Colgate

This article was originally published in The Tan Sheet

Executive Summary

Speed Stick Power of Nature antiperspirant for men July launch backed by $40 mil. marketing campaign. TV and print ads will break in September accompanied by coupons, samples and in-store displays featuring "Try me free" tear pads. Line targeting men 18-25 will be available in three scents: Lightning, Avalanche and Cyclone. Power of Nature Gel (3 oz.) and Power of Nature Antiperspirant Stick (2.7 oz.) will retail for $2.69 each. Beginning in August, Colgate will discontinue several older Speed Stick SKUs, including Antiperspirant Classic, Antiperspirant Sport Talc and Ultimate Power Zone

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