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AccuTech

This article was originally published in The Tan Sheet

Executive Summary

Cholesterol Manager combination test kit/dietary supplement expected to reach drug store shelves in several weeks. Product carries suggested retail price of $44.50 and includes two CholesTrak disposable home cholesterol tests and 30-day supply of Total-Lo chewable plant stanol-containing supplements. AccuTech currently sells CholesTrak as a stand-alone product and also plans eventually to sell Total-Lo separately. Ad campaign will include infomercials, regional print ads in Florida and New York and nationally syndicated radio, with theme of "DIM: detect, intervene, maintain," company says

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