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This article was originally published in The Tan Sheet

Executive Summary

OraLife Natural Mouth Rinse with grapefruit seed extract launching in Canadian health food stores mid-July. Firm is unsure whether U.S. launch will precede or follow anticipated GRAS filing with FDA. Company says research indicates GSE "kills the bacteria in plaque, the cause of tooth decay and gingivitis," although packaging will carry only antimicrobial, not anticaries, claims. Product's SRP is CAN$4.79 (about $3.14). Richmond, Ontario-based firm introducing three more products in Canadian health food channels in early July, with U.S. launch shortly thereafter: OraEase Lozenges with Coenzyme Q10; CoQ10 supplements; and LipoBloc phytosterol supplements

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