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Phar-Mor online

This article was originally published in The Tan Sheet

Executive Summary

Chain drugstore aggressively will market new www.PharMorWebRx.com site with promotional tie-ins at brick and mortar stores. Features on Web site, powered by HealthCentral.com, include "Ask Our Pharmacist," "Ask Our Vitamin Specialist" and PillBot.com database for finding lowest online cost of Rx drugs; Phar-Mor pharmacies will match lowest price found. New site, which carries OTCs, vitamins, minerals, supplements and personal care items, will complement brick and mortar stores, not attempt to be independent online broker like drugstore.com, company says. However, online pharmacy will deliver to 47 states, while brick and mortar stores are located in only 24 states. Phar-Mor previously used more.com to outsource online drug sales. HealthCentral.com acquired more.com last year (1"The Tan Sheet" Oct. 30, 2000, p. 12)
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