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Phar-Mor online

This article was originally published in The Tan Sheet

Executive Summary

Chain drugstore aggressively will market new site with promotional tie-ins at brick and mortar stores. Features on Web site, powered by, include "Ask Our Pharmacist," "Ask Our Vitamin Specialist" and database for finding lowest online cost of Rx drugs; Phar-Mor pharmacies will match lowest price found. New site, which carries OTCs, vitamins, minerals, supplements and personal care items, will complement brick and mortar stores, not attempt to be independent online broker like, company says. However, online pharmacy will deliver to 47 states, while brick and mortar stores are located in only 24 states. Phar-Mor previously used to outsource online drug sales. acquired last year (1"The Tan Sheet" Oct. 30, 2000, p. 12)

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