Preventive Nutrition
This article was originally published in The Tan Sheet
Executive Summary
GNC Cognita "neuro support" supplement will be promoted with coupons and brochures during Prevention magazine's six-month "Healthy Lifestyle Tour," which begins late May. July print ad campaign also planned in health-related publications including Prevention and Reader's Digest-Mature Edition, Royal Numico division says May 9. Bowel Support mid-June launch slated, with print ads scheduled to drop in August. Other Preventive Nutrition products shipped in March and will be backed by ads starting in August (1"The Tan Sheet" March 5, p. 11). Firm already has conducted direct mailing to 15,000 physicians to promote "science-based" supplements
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