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Nutrition 21

This article was originally published in The Tan Sheet

Executive Summary

Metabolic Makeover weight loss product with company's signature Chromax chromium picolinate formula launching exclusively on QVC May 21, Purchase, N.Y.-based manufacturer announces. Based on patented formulation of chromium picolinate, carnitine, hydroxy citrate and biotin, product also contains green tea and magnesium and does not have the "unpleasant and dangerous side effects or risks associated with many of the most popular stimulant-based diet pills on the market," Nutrition 21 says. Firm recently hired Turchette Advertising (Fairfield, N.J.) to handle trade, print ads





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