Crest WhiteStrips
This article was originally published in The Tan Sheet
Executive Summary
Retail launch slated for May with ad support to follow, P&G says. About 300,000 kits have been sold over Internet, telephone, QVC since September and in dentists' offices since July for more than $10 mil.; $3.5 mil. in online sales is biggest Web launch for P&G, firm notes (1"The Tan Sheet" Sept. 18, p. 9). P&G estimates whitening kit market at $20 mil.-$25 mil. Drugstore.com offers advance ordering for WhiteStrips to ship May 7 free of mailing charges
You may also be interested in...
Crest Whitestrips, Simply White Competitors Featured At PLMA Trade Show
Ranir's patented Whitening Wraps for teeth are rolling out to retailers after an initial launch earlier this fall, the firm said at the Private Label Manufacturers Association Trade Show in Chicago Nov. 16-18
Crest Whitestrips, Simply White Competitors Featured At PLMA Trade Show
Ranir's patented Whitening Wraps for teeth are rolling out to retailers after an initial launch earlier this fall, the firm said at the Private Label Manufacturers Association Trade Show in Chicago Nov. 16-18
Crest Whitestrips, Simply White Competitors Featured At PLMA Trade Show
Ranir's patented Whitening Wraps for teeth are rolling out to retailers after an initial launch earlier this fall, the firm said at the Private Label Manufacturers Association Trade Show in Chicago Nov. 16-18