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This article was originally published in The Tan Sheet

Executive Summary

Changes International, PR Nutrition divisions sold for $5 mil. cash to Goldshield Group, companies announce April 18. Purchase of assets, trademarks and $1.6 mil. in inventory gives U.K. firm "immediate access to both divisions' extensive lists of U.S., Canadian and U.K. distributors," Goldshield says. Acquired in 1997, Changes' multi-level marketing sales fell 19% in 2000 to $38.1 mil., accounting for 13.6% of Twinlab's net revenues. PR Nutrition direct mail/direct response division, purchased in August 1998, saw sales fall almost 71% in 2000 to $3.7 mil., or 1.3% of Twinlab's total revenues. Goldshield sells vitamins, supplements, analgesics, herbal medicines and diet aids principally through mail order channels

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