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Naturade

This article was originally published in The Tan Sheet

Executive Summary

FDA-approved health claim noting soy "may reduce the risk of heart disease" contributed to 31% increase in sales to $15.7 mil. for 2000, firm reports. Ready-to-drink line extensions to Total Soy line also helped realize gain, with 11 Total Soy products generating $5.7 mil. or 36.2% of year-end revenues, Irvine, Calif.-based marketer says in 10-K. Company's net loss for year drops to $2.1 mil., "a $7.6 mil. improvement over 1999." Fourth quarter net loss of $389,500 was "lowest in more than eight quarters," Naturade adds

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