Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Wrigley

This article was originally published in The Tan Sheet

Executive Summary

Healthcare division's consumer promotional campaign for Surpass antacid gum to kick off at Grand Central Station in New York April 16. TV, print and radio ads, as well as surpassgum.com Web site, will promote gum with tagline "Chew through heartburn." Coupons and sampling also will support the division's first OTC product, which began shipping Feb. 19 (1"The Tan Sheet" Feb. 19, p. 8). Toll-free hotline sponsored by Wrigley is offering advice on taxes and heartburn from April 1-16. Hotline, 1-866-HOT-TAXES, is staffed by certified accountants
Advertisement

Related Content

Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19
Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19

Topics

Advertisement
UsernamePublicRestriction

Register

PS092416

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel