Motrin
This article was originally published in The Tan Sheet
Executive Summary
McNeil Consumer Healthcare will begin distributing $1-off coupons for analgesic line in newspapers nationwide April 8 as part of "Month of Relief" headache program, OTC maker announces April 3. Other efforts to promote brand will include launching "headache hotline" on April 23 at 866-HEAD-HELP and highlighting motrin.com Web site
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