Osteo-Bi-Flex
This article was originally published in The Tan Sheet
Executive Summary
Ad campaign highlighting new products, packaging of joint health care line to debut April 16 with 30-second TV spots, Rexall Sundown says. Ad agency Crispin Porter Bogusky (Miami) also has designed print ads, which will break in May issues of active lifestyle magazines such as Arthritis Today, Remedy, Golf Digest and Walking. Ads will carry tagline: "Does the bed creak when you get up in the morning, or is that just you?" and suggest consumers "give...joints precisely what they need: A little peace and quiet." Royal Numico subsidiary expects revamped line to broaden brand's appeal; firm has introduced triple-strength formulation of Osteo-Bi-Flex as well as Bone & Joint Care Formula (1"The Tan Sheet" Jan. 22, p. 12)
You may also be interested in...
Osteo-Bi-Flex Relaunch Highlights New Products, Packaging, Pricing
Rexall Sundown is adding several new products to its Osteo-Bi-Flex line of joint health supplements in an attempt to broaden the brand's appeal and boost sales in the face of increased competition in the category.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands