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Joint Juice

This article was originally published in The Tan Sheet

Executive Summary

San Francisco-based company introduces 1,500 mg glucosamine beverage to retailers at Natural Products Expo West in Anaheim, Calif. March 9-11. Joint Juice comes in a ready-to-drink bottle or a liquid drink pouch, which must be mixed with 10 oz. cold water, according to labeling. The company is beginning a public relations campaign which will highlight the benefits of glucosamine and the convenience of a beverage form. Joint Juice currently is available on the firm's Web site, jointjuice.com, or at Costco, Albertsons and independent retailers in northern California. The ready-to-drink bottle and liquid drink mix retail for $1.99 and $1.29, respectively
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