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Physician Detailing, Med Journal Ads Could Spur Supplement Growth

This article was originally published in The Tan Sheet

Executive Summary

Physician detailing and other Rx marketing strategies can be applied effectively to science-based dietary supplements or functional foods, Cooke Pharma President & CEO Darleen Walley, PhD, stated at the Strategic Research Institute's conference on supplement research in Salt Lake City Feb. 19-20.

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