Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Physician Detailing, Med Journal Ads Could Spur Supplement Growth

This article was originally published in The Tan Sheet

Executive Summary

Physician detailing and other Rx marketing strategies can be applied effectively to science-based dietary supplements or functional foods, Cooke Pharma President & CEO Darleen Walley, PhD, stated at the Strategic Research Institute's conference on supplement research in Salt Lake City Feb. 19-20.

You may also be interested in...



United Therapeutics Cooke Pharma Buyout Provides Added Marketing/R&D

United Therapeutics Corporation's acquisition of Cooke Pharma will give the HeartBar manufacturer a boost in marketing and research and development resources.

People In Brief

Perrigo promotes in pricing, planning

In Brief

Combe sells most of its OTC brands

Topics

UsernamePublicRestriction

Register

PS092236

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel