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Nestle Carnation Good Start Infant Formula "Comfort Proteins" Unique - NAD

This article was originally published in The Tan Sheet

Executive Summary

The hydrolyzed whey "Comfort Proteins" in Nestle's Carnation Good Start infant formulas are unique to the product and do not mislead consumers, the National Advertising Division of the Council of Better Business Bureaus rules in its November NAD Case Reports.

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NAD/Carnation

Nestle's failure to discontinue ad claims stating Carnation Good Start infant formula is easier to digest, more similar to breast milk than other formulas warrants FTC referral, National Advertising Division of the Council of Better Business Bureaus says in recently released Case Report. NAD deemed claims unsubstantiated in response to Similac marketer Abbott Lab's challenge last year (1"The Tan Sheet" Feb. 12, 2001, p. 20). In separate case involving a J&J/Merck challenge for Novartis' claims that Maalox Quick Dissolve neutralizes more acid and dissolves faster than Pepcid Complete, NAD says it has closed the case since Novartis discontinued disputed ads permanently...

NAD/Carnation

Nestle's failure to discontinue ad claims stating Carnation Good Start infant formula is easier to digest, more similar to breast milk than other formulas warrants FTC referral, National Advertising Division of the Council of Better Business Bureaus says in recently released Case Report. NAD deemed claims unsubstantiated in response to Similac marketer Abbott Lab's challenge last year (1"The Tan Sheet" Feb. 12, 2001, p. 20). In separate case involving a J&J/Merck challenge for Novartis' claims that Maalox Quick Dissolve neutralizes more acid and dissolves faster than Pepcid Complete, NAD says it has closed the case since Novartis discontinued disputed ads permanently...

NAD/Carnation

Nestle's failure to discontinue ad claims stating Carnation Good Start infant formula is easier to digest, more similar to breast milk than other formulas warrants FTC referral, National Advertising Division of the Council of Better Business Bureaus says in recently released Case Report. NAD deemed claims unsubstantiated in response to Similac marketer Abbott Lab's challenge last year (1"The Tan Sheet" Feb. 12, 2001, p. 20). In separate case involving a J&J/Merck challenge for Novartis' claims that Maalox Quick Dissolve neutralizes more acid and dissolves faster than Pepcid Complete, NAD says it has closed the case since Novartis discontinued disputed ads permanently...

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