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Metabolife

This article was originally published in The Tan Sheet

Executive Summary

FSI drops Jan. 28 for ready-to-drink shakes and bars extending the popular Metabolife 356 weight loss line. One coupon offers two free bars with the purchase of the flagship product. Packaging for product line features a banner reading: "Metabolife. America's Choice for Weight Loss" and notes the shakes "Help energize your diet." New multi-million dollar ad campaign accompanying launch began Dec. 26 (1"The Tan Sheet" Jan. 1, p. 5)

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