Spider-Man vitamins
This article was originally published in The Tan Sheet
Executive Summary
Children's chewable multivitamins featuring the web-slinging superhero shipping in March, Tampa, Fla.-based TrimFast Group says. TV ads are planned for Saturday morning Spider-Man cartoons on Fox and WB networks, with a deal in the works for print ads in New York-based Marvel Comics magazines. Increased ad spend, potential merchandising to be timed with first of three motion pictures premiering Spring 2002. Sixty-count bottles shaped like Spidey's head will sell for $9.95 at food, drug and mass outlets and on the Sci-Fi Network's Web site. TrimFast and Marvel signed a licensing deal last year (1"The Tan Sheet" Jan. 10, 2000, In Brief)
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Children's chewable multivitamins featuring the web-slinging superhero shipping in March, Tampa, Fla.-based TrimFast Group says. TV ads are planned for Saturday morning Spider-Man cartoons on Fox and WB networks, with a deal in the works for print ads in New York-based Marvel Comics magazines. Increased ad spend, potential merchandising to be timed with first of three motion pictures premiering Spring 2002. Sixty-count bottles shaped like Spidey's head will sell for $9.95 at food, drug and mass outlets and on the Sci-Fi Network's Web site. TrimFast and Marvel signed a licensing deal last year (1 (Also see "Trimfast Group" - Pink Sheet, 10 Jan, 2000.)). |