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Rembrandt Plus Bleaching Kit Positioned As Adjunct To Dentist Whitening

This article was originally published in The Tan Sheet

Executive Summary

Rembrandt Plus Superior Bleaching System kit, a lower concentration of a more than 10-year-old professional product, is being marketed to dentists as an over-the-counter complement to new whitening technologies, Rembrandt Oral Care said Jan. 17.

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Rembrandt 3-in-1, a combination product comprising a whitening toothpaste, bleaching gel and whitening rinse, is positioned to attract a wider consumer audience than other Rembrandt items due to its lower price point, Den-Mat said.

Rembrandt 3-in-1 Targets Wider Consumer Base With Lower Price Point

Rembrandt 3-in-1, a combination product comprising a whitening toothpaste, bleaching gel and whitening rinse, is positioned to attract a wider consumer audience than other Rembrandt items due to its lower price point, Den-Mat said.

Rembrandt 3-in-1 Targets Wider Consumer Base With Lower Price Point

Rembrandt 3-in-1, a combination product comprising a whitening toothpaste, bleaching gel and whitening rinse, is positioned to attract a wider consumer audience than other Rembrandt items due to its lower price point, Den-Mat said.

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