Dexatrim Natural
This article was originally published in The Tan Sheet
Executive Summary
Ephedrine-free formulation in 30-count blister packs, 90-count "value size" bottles began shipping Jan. 1, Chattem says. The firm also introduces 90-count bottles of Dexatrim Natural with ephedrine, previously available only in 30- and 60-count blister packs. First-ever bottle containers for Dexatrim line were instituted to compete with Metabolife's eponymous weight-loss supplement and Rexall's Metab-O-Lite. Ephedrine-free formula contains chromium, bitter orange, Siberian ginseng, green tea and vanadium, with 80 mg caffeine per serving, labeling states. Users are directed to take one caplet one to three times daily. Dedicated TV, radio ads slated to break this spring
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