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AHPA herb ads

This article was originally published in The Tan Sheet

Executive Summary

"Another Healthy Herb!" ad campaign and Web site debut in December with information on five herbs. Ads appearing in niche magazines for six months highlight benefits of willow bark, St. John's wort, valerian, ginkgo biloba, ginger or echinacea under heading "Herbs work?" Association plans to post information on more than 100 herbs on its Web site and to follow niche campaign with mainstream ads funded by member companies. Ads designed pro bono by Big Imagination Group (Los Angeles) and some ad space is donated by publishers, AHPA notes
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