AHPA herb ads
This article was originally published in The Tan Sheet
Executive Summary
"Another Healthy Herb!" ad campaign and Web site debut in December with information on five herbs. Ads appearing in niche magazines for six months highlight benefits of willow bark, St. John's wort, valerian, ginkgo biloba, ginger or echinacea under heading "Herbs work?" Association plans to post information on more than 100 herbs on its Web site and to follow niche campaign with mainstream ads funded by member companies. Ads designed pro bono by Big Imagination Group (Los Angeles) and some ad space is donated by publishers, AHPA notes
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning