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Metabolife, Twinlab Weight-Loss Franchises Debuting Holiday Season Ads

This article was originally published in The Tan Sheet

Executive Summary

Metabolife International has embarked upon a $336,000 holiday promotional project with radio stations in 14 metropolitan areas across the country.

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Metabolife Line Extensions' Launch Date Targets Prime Dieting Season

Metabolife International plans to support its mass market launch of "stimulant free" meal replacement shakes and diet and energy bars with a multi-million dollar TV, radio and print ad campaign slated to begin Dec. 26.

Metabolife Line Extensions' Launch Date Targets Prime Dieting Season

Metabolife International plans to support its mass market launch of "stimulant free" meal replacement shakes and diet and energy bars with a multi-million dollar TV, radio and print ad campaign slated to begin Dec. 26.

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