Metabolife, Twinlab Weight-Loss Franchises Debuting Holiday Season Ads
This article was originally published in The Tan Sheet
Executive Summary
Metabolife International has embarked upon a $336,000 holiday promotional project with radio stations in 14 metropolitan areas across the country.
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Metabolife Line Extensions' Launch Date Targets Prime Dieting Season
Metabolife International plans to support its mass market launch of "stimulant free" meal replacement shakes and diet and energy bars with a multi-million dollar TV, radio and print ad campaign slated to begin Dec. 26.
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