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Zenith Goldline

This article was originally published in The Tan Sheet

Executive Summary

Miami-based IVAX subsidiary introduces six "solution formulas" to its nutritional and herbal softgels line. The new supplements target different areas of health: "Cardio," "Cerebral," "Flex," "Mood," "Prostate" and "Stamina," and contain ingredients such as coenzyme Q10, taurine, glucosamine, kava kava, saw palmetto, lycopene and guarana. CVS, which already sells 12 Zenith-Goldline SKUs under the Premium Quality line launched in June, has agreed to pick up the solution formulas. Zenith also is shipping several generic OTCs for delivery in February, including private label versions of Proctor & Gamble's Nyquil and Dayquil, Whitehall-Robins' Robitussin and Pfizer's Unisom
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