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Puretek

This article was originally published in The Tan Sheet

Executive Summary

San Francisco-based firm introduces CardioLink Soy25, "a special blend of soy protein 25 grams," at PLMA trade show. The soy protein powder comes in vanilla and chocolate flavors and provides 100% of the daily value of vitamin E and 50 mg of soy isoflavones. Labeling carries FDA's approved health claim regarding soy protein and a reduced risk of coronary heart disease. Stores such as Walgreens, Long's Drugs and Osco-Savon have picked up the product; ads designed by Deerfield declaring Soy25 the "heart specialist" are slated to appear in January and February issues of magazines such as Ladies Home Journal, Redbook and Cooking Light
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