Leiner Early 2001 Supplement Launches Aim To Fill Portfolio Gaps
This article was originally published in The Tan Sheet
Executive Summary
Leiner will introduce private label calcium-containing soft chews, comparable to Mead Johnson's Viactiv Calcium Soft Chews, in January in the top-selling milk chocolate flavor.
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Whitehall-Robins' Centrum Performance multivitamin/herbal supplement capped off its first year on the market with sales of $28 mil. and a sixth place ranking among top brands in the multivitamin category in 2000, according to data from Information Resources, Inc. (Chicago).
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