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VitaminShoppe.com

This article was originally published in The Tan Sheet

Executive Summary

Online vitamin/supplement supplier says a "decrease in marketing expenditures, including the conclusion of several online sponsorship agreements" and "fewer discounts and price promotions" accounted for the 23.3% decline in quarter-to-quarter sales, which totaled $6.6 mil. in the third quarter. Customer count, however, rose 11% to 210,000. The company also trimmed personnel in the period, from 82 to 47, and cut marketing expenditures by about $900,000 to $5.1 mil., according to the firm's 10-Q filed with the SEC. The Vitamin Shoppe Industries subsidiary posted a net loss of $6.5 mil., compared to $6.6 mil. in the comparable 1999 period and $8 mil. the previous quarter
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