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Colgate 2in1

This article was originally published in The Tan Sheet

Executive Summary

TV spot, FSI claim combination toothpaste/mouthwash "Kills the germs that cause bad breath." TV ad, which broke Nov. 13, calls newest Colgate product "Pure genius" and features an artist throwing toothpaste and mouthwash at a canvas, revealing an image of a bottle of Colgate 2in1. FSI carries a $1-off coupon for Fresh Mint, Tartar Control or Whitening flavors of the product, which shipped in September (1"The Tan Sheet" July 10, p. 8)
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