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Children's Dimetapp

This article was originally published in The Tan Sheet

Executive Summary

Non-Drowsy Flu and Nighttime Flu extensions promoted in separate TV commercials now airing. Whitehall-Robins' daytime formula "Knocks out the flu, not your kid," while nighttime version "Puts the flu to rest," commercials say. FSI dropped Nov. 12 offers $1 off any of Whitehall's Dimetapp products, but highlights the new pediatric flu remedies, which shipped in August (1"The Tan Sheet" Sept. 25, p. 3)

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