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MotherNature.com Board Approves Liquidation Plan

This article was originally published in The Tan Sheet

Executive Summary

MotherNature.com's board of directors has decided to cease operation "as an independent enterprise indefinitely" due to limited growth potential and availability of financing.

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MotherNature.com returns

Health, wellness Web site relaunches Dec. 19 following acquisition of intellectual property, brand name, remaining inventory by Naturalist.com. Firm is "cash flow positive," Naturalist says, noting it has revamped MotherNature's business strategy by outsourcing operations, shifting focus to online marketing, revitalization of customer base. MotherNature announced plan to liquidate company in November 2000 (1"The Tan Sheet" Nov. 13, 2000, p. 18)...

MotherNature.com returns

Health, wellness Web site relaunches Dec. 19 following acquisition of intellectual property, brand name, remaining inventory by Naturalist.com. Firm is "cash flow positive," Naturalist says, noting it has revamped MotherNature's business strategy by outsourcing operations, shifting focus to online marketing, revitalization of customer base. MotherNature announced plan to liquidate company in November 2000 (1"The Tan Sheet" Nov. 13, 2000, p. 18)...

MotherNature.com returns

Health, wellness Web site relaunches Dec. 19 following acquisition of intellectual property, brand name, remaining inventory by Naturalist.com. Firm is "cash flow positive," Naturalist says, noting it has revamped MotherNature's business strategy by outsourcing operations, shifting focus to online marketing, revitalization of customer base. MotherNature announced plan to liquidate company in November 2000 (1"The Tan Sheet" Nov. 13, 2000, p. 18)...

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