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MotherNature.com

This article was originally published in The Tan Sheet

Executive Summary

Supplements e-tailer cost-savings moves have included cutting more than half of its workforce, bringing its headcount to "approximately 100" from a high of 220, firm announces Oct. 24. Although third quarter sales nearly doubled to $3 mil. compared to the year-ago period, consecutive quarter results were down 11.8%. MotherNature reports a net loss of $6.7 mil. for the three months compared to $18.8 mil. in the 1999 period. The online marketer recently created a division devoted to developing e-commerce platforms for natural product sellers. The program helps small retailers and regional chains set up Web sites and provides inventory and fulfillment services (1"The Tan Sheet" Sept. 25, p. 14)
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