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Alka-Seltzer Heartburn Relief

This article was originally published in The Tan Sheet

Executive Summary

TV ad introducing new OTC breaks Oct. 24 during the third game of the World Series. In the 30-second spot, entitled "Hot Night," a man wakes up groaning. When his wife asks him what is wrong, he blows fire out of his mouth. "Oh, heartburn," she says. "I know just what you need." The product then appears on-screen, with the voiceover describing it as "faster than Pepcid, Zantac or even the leading prescription. Alka-Seltzer Relief - cool, effervescent, specially formulated to put out the fire of heartburn, fast." The ad, designed by BBDO (Chicago), is running in prime, news, daytime and cable spots and will target both mainstream and Hispanic media (1"The Tan Sheet" Sept. 18, p. 8)
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