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Sucrets Dropped By SmithKline, Picked Up By Heritage

This article was originally published in The Tan Sheet

Executive Summary

Niche OTC drug marketer Heritage Consumer Products is building a sizable presence in the OTC throat lozenge category, most recently highlighted by its agreement to market Sucrets lozenges.

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Sucrets Cough Suppressant Boasts 8-Hour Relief, Convenient Delivery Form

Heritage Brands will position its new Sucrets 8-Hour Cough Suppressant lozenges as having the efficacy of a cough syrup in the "portable, convenient" form of a lozenge, the company said.

Sucrets Cough Suppressant Boasts 8-Hour Relief, Convenient Delivery Form

Heritage Brands will position its new Sucrets 8-Hour Cough Suppressant lozenges as having the efficacy of a cough syrup in the "portable, convenient" form of a lozenge, the company said.

Sucrets Cough Suppressant Boasts 8-Hour Relief, Convenient Delivery Form

Heritage Brands will position its new Sucrets 8-Hour Cough Suppressant lozenges as having the efficacy of a cough syrup in the "portable, convenient" form of a lozenge, the company said.

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