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Doan's pills

This article was originally published in The Tan Sheet

Executive Summary

Analgesic bearing FTC-mandated corrective statement reaching stores now. In July 1999, the commission directed Novartis Consumer Health to include on all packaging for five years the statement: "Although Doan's is an effective pain reliever, there is no evidence that Doan's is more effective than other pain relievers for back pain." Novartis began shipping the new packaging Sept. 18 after an appeals court upheld the FTC order (1"The Tan Sheet" Aug. 28, p. 4)
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