Pharmavite Optimize Drinks Mark Functional Food Debut
This article was originally published in The Tan Sheet
Executive Summary
Dietary supplement maker Pharmavite is entering the functional food arena with a line of nutritional beverages marketed under the Optimize brand name.
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The natural products market, fueled by nutritionally fortified foods such as functional beverages, meal replacement bars and soy products, will continue to demonstrate strong annual growth in the mid-teens over the next several years, analysts predict.
Functional Beverages Stimulate Natural Products Market Growth - Analysts
The natural products market, fueled by nutritionally fortified foods such as functional beverages, meal replacement bars and soy products, will continue to demonstrate strong annual growth in the mid-teens over the next several years, analysts predict.