P&G
This article was originally published in The Tan Sheet
Executive Summary
Crest marketer launches "Healthy Smiles 2010" program to provide education, oral care tools and increased dental professional access to 50 mil. U.S. children within 10 years. Outreach plan includes oral health programs for children grades K-3 and their families at Boys & Girls Clubs, partnering with dental schools to bring professionals and mobile dental vans to select communities, and using Crest sales proceeds to support oral health improvement programs. Crest is one of three P&G products targeted in an AFL-CIO boycott as part of the ongoing Screen Actors Guild strike
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