Solgar
This article was originally published in The Tan Sheet
Executive Summary
Triumph weight management bar with roughly 20 vitamins and minerals introduced at Natural Products Expo East. Labeling claims the bar will "satisfy your cravings, help manage your weight and boost your energy." The three-flavor line - raspberry yogurt crunch, chocolate caramel crunch and peanut better crunch - will be sold at health food stores with a suggested retail price of $1.79 per 1.5 oz. bar. Initial advertising will focus on trade publications and will be handled by Grey Advertising (New York City). Solgar plans to launch additional products in the fourth quarter and first quarter of 2001
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