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SB Nicorette Orange Ad Support Begins In November

This article was originally published in The Tan Sheet

Executive Summary

SmithKline Beecham expects to introduce Nicorette Orange in drug stores, mass market outlets and supermarkets nationwide near the end of October.

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Private label stomach remedy sales rose 5.4% to $79.8 mil. in mass merchandise outlets in 2000, an 18.4% dollar share for the year, according to PLMA's annual "Private Label Yearbook".

Generic Stomach Remedies Expand Their Waistline, 2001 PLMA Report Shows

Private label stomach remedy sales rose 5.4% to $79.8 mil. in mass merchandise outlets in 2000, an 18.4% dollar share for the year, according to PLMA's annual "Private Label Yearbook".

Generic Stomach Remedies Expand Their Waistline, 2001 PLMA Report Shows

Private label stomach remedy sales rose 5.4% to $79.8 mil. in mass merchandise outlets in 2000, an 18.4% dollar share for the year, according to PLMA's annual "Private Label Yearbook".

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