ADM vitamin E
This article was originally published in The Tan Sheet
Archer Daniels Midland's Nutraceutical Division has launched a branding program for its natural-source vitamin E. A logo with the words "Natural-Source Vitamin E" surrounding the term "d-Alpha" began appearing on the packaging of Walgreens Finest vitamin E products in August at the roughly 325 Walgreens stores in the Chicago region; GNC's store brand vitamin E supplements also began carrying the logo in early August. Brochures comparing natural-source vitamin E to synthetic vitamin E are available at retail and refer consumers to the Web site d-alpha.com, which ADM launched Aug. 1. ADM already brands other ingredients, including its NovaSoy isoflavones, which are used in Whitehall-Robins' Caltrate 600+Soy (1"The Tan Sheet" Jan. 10, In Brief)
You may also be interested in...
Firm plans to brand its NutriSoy line of soy proteins. The logo will feature the word "NutriSoy" with a swoosh coming out of the letter "I" and could appear on the packaging of certain supplements. ADM will begin test marketing the logo in Denver and Chicago in the first quarter of 2000. The company already brands its NovaSoy isoflavones, which are contained in products such as Whitehall-Robins' Caltrate 600+Soy and Perrigo's Soy Formula and Calcium 600+Soy
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
Perrigo promotes in pricing, planning