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Clearasil sale

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble solicits bids for anti-acne brand and has retained Goldman, Sachs to oversee a deal, the company announces Aug. 23. While Clearasil is profitable, P&G says it is making "tough choices" on dedicating resources within the beauty care sector. Clearasil represents less than 2% of P&G's $7.39 bil. beauty care sales. The decision is part of P&G's brand review that will refocus marketing spending on the firm's top 10 brands; Clearasil had been rumored to be on the selling block (1"The Tan Sheet" Aug. 7, p. 8). P&G will retain the brand if it does not receive an "acceptable offer"

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Chloraseptic

P&G divests throat spray line to Prestige Brands International. The deal was struck in March but not publicized, Bonita Springs, Fla.-based Prestige says. The move is in line with P&G's brand refocusing strategy, in which the company plans to support its top 10 brands and divest less profitable lines (1"The Tan Sheet" Aug. 7, p. 8). P&G also is seeking a buyer for its Clearasil acne products (2"The Tan Sheet" Aug. 28, In Brief). Prestige's only other product is Prell shampoo, which it bought from P&G last November; it was the first in what the firm says will be a series of brand acquisitions. Chloraseptic will continue to be manufactured by P&G, Prestige notes

Chloraseptic

P&G divests throat spray line to Prestige Brands International. The deal was struck in March but not publicized, Bonita Springs, Fla.-based Prestige says. The move is in line with P&G's brand refocusing strategy, in which the company plans to support its top 10 brands and divest less profitable lines (1"The Tan Sheet" Aug. 7, p. 8). P&G also is seeking a buyer for its Clearasil acne products (2"The Tan Sheet" Aug. 28, In Brief). Prestige's only other product is Prell shampoo, which it bought from P&G last November; it was the first in what the firm says will be a series of brand acquisitions. Chloraseptic will continue to be manufactured by P&G, Prestige notes

Chloraseptic

P&G divests throat spray line to Prestige Brands International. The deal was struck in March but not publicized, Bonita Springs, Fla.-based Prestige says. The move is in line with P&G's brand refocusing strategy, in which the company plans to support its top 10 brands and divest less profitable lines (1"The Tan Sheet" Aug. 7, p. 8). P&G also is seeking a buyer for its Clearasil acne products (2"The Tan Sheet" Aug. 28, In Brief). Prestige's only other product is Prell shampoo, which it bought from P&G last November; it was the first in what the firm says will be a series of brand acquisitions. Chloraseptic will continue to be manufactured by P&G, Prestige notes

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