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Taking the "gum" out of Gum Tech

This article was originally published in The Tan Sheet

Executive Summary

Specialty gum maker and marketer of Zicam nasal sprays will change its name to reflect its focus on drug delivery technologies. The change appears targeted at Wall Street, which considers the firm to be in the confectionery category with other chewing gum makers. The company will continue to contract manufacture functional chewing gums for firms such as Herbalife and BreathAsure. Phoenix, Ariz.-based Gum Tech recently announced a joint venture with Stockholm-based Swedish Match for the distribution of nicotine gum and other non-tobacco nicotine products

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