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P&G Focuses On 10 Profitable Brands, Including Crest

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble will initiate a review of its brands to determine future marketing support to return balance to core brands. The firm's FY 2001 promotional budget will remain flat as a percent of sales in light of upcoming cost saving measures, newly named CEO A.G. Lafley told analysts Aug. 1.
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