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Leo Burnett USA

This article was originally published in The Tan Sheet

Executive Summary

Chicago-based ad agency announces July 11 the creation of LeoHealth, a dedicated consumer healthcare unit with more than $150 mil. in billings. Current accounts include P&G's Metamucil and Pepto Bismol brands and Pharmavite's Nature Made line of vitamins. Roughly 45 people will work for the new unit, which also handles the direct-to-consumer accounts for Celebrex (Pharmacia/Pfizer), Prozac (Eli Lilly) and Allegra (Aventis)
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