This article was originally published in The Tan Sheet
Metab-O-Lite ephedrine-containing weight loss line extended with bars and two ready-to-drink beverages, one milk-based and one carbonated. The products will begin shipping in November, in time for the post-holiday diet season. Cal Sure, with a patented form of calcium (500 mg) as well as 200 IU of vitamin D, will be backed by "full marketing support," the firm says. The calcium form was licensed from the Dutch firm Royal Numico prior to its acquisition of Rexall (1"The Tan Sheet" May 8, p. 3)
You may also be interested in...
Combined Royal Numico/Rexall Sundown operations regard their potential for private label sales in the U.S. mass market to be "very high," the firms reported during a May 1 teleconference. Numico and Rexall have little presence in U.S. private label now but appear to be pondering it for the future despite the traditional low margins of the products.
Perrigo promotes in pricing, planning
Combe sells most of its OTC brands