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IVC Industries

This article was originally published in The Tan Sheet

Executive Summary

Fields of Nature brand adds Kid's Calcium bubble gum-flavored chewables with 250 mg calcium and 100 IU vitamin D per dose. The product will be shipped to food, drug and mass outlets in September in 60-count bottles for $5.99. The company also introduces a calcium 500 mg plus ipriflavone 200 mg (a soy isoflavone) supplement. Targeting older women, the product is promoted as having estrogen replacement and osteoporosis benefits. IVC notes the supplement is supported by a two-year clinical study currently in progress as well as a previous short-term study showing it increased bone density 35%. The combination product will be available in 60- and 120-count bottles
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