EAS
This article was originally published in The Tan Sheet
Executive Summary
AdvantEdge "Smart Nutrition for Active People" sports nutrition line backed by $25 mil. marketing effort, including TV spots during "Monday Night Football," the Golden, Colo.-based company says. Also on tap are print ads, FSIs and sponsorship of college football games. High-protein/low-carbohydrate meal replacement bars, ready-to-drink shakes, powdered shake mixes and protein bars began appearing in food, drug and mass outlets in the Great Lakes region July 1, with nationwide distribution slated for the spring or summer of 2001
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