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Colgate 2in1 Toothpaste/Mouthwash Combo Opens New Oral Care Category

This article was originally published in The Tan Sheet

Executive Summary

Colgate 2in1 Toothpaste and Mouthwash, which combines ingredients from both products in a light, foaming gel, will be launched in September, Colgate-Palmolive announced July 5. Ads from Young & Rubicam will break in November. Other promotional plans include sampling, Internet-based programs and direct mail.
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