BreathAsure
This article was originally published in The Tan Sheet
Executive Summary
MintAsure mint-flavored capsules, identical to original BreathAsure except for the flavoring, will ship in September following a current direct response campaign on nationally syndicated radio programs including Rush Limbaugh, Dr. Laura and Bob Grant. Consumers can buy MintAsure before it reaches shelves via a toll-free number mentioned in radio spots. A new radio campaign will break after the product launch, coupled with sampling efforts and packaging with other products
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