Warner-Lambert
This article was originally published in The Tan Sheet
Executive Summary
Cool Mint Listerine PocketPaks breath strips launch delayed, firm acknowledges. The new launch date is Jan. 16. The product, a novel delivery form of Listerine's essential oils, was slated for an August debut (1"The Tan Sheet" Feb. 28, p. 3). W-L cited Better-than-expected demand from retailers as the reason for the postponement. W-L also is developing a relaunch of its Listerine toothpaste
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